Cookie Policy

The Efficiency Method Ltd ("TEM", "we", "our" or "us") uses cookies and similar technologies on this website. This Cookie Policy explains what these technologies are, why we use them, the third parties involved and how you can control your choices.

This policy should be read alongside our Privacy Policy and Website Terms and Conditions, which are available on The Efficiency Method website.

1. What are cookies and similar technologies?

Cookies are small text files placed on your computer, smartphone or other device when you visit a website. They allow a website to recognise your device and may store information about your preferences, activity or previous visits.

Similar technologies can also store information on, or access information from, your device. These may include scripts, tags, pixels and local storage. In this policy, references to "cookies" include these similar technologies where appropriate.

Depending on the technology used, information collected may include your Internet Protocol ("IP") address, browser and device information, pages visited, how you arrived at the website, the date and time of visits and information about how you interact with the website.

2. Why we use cookies

We use cookies and similar technologies where necessary to operate and secure the website, remember your cookie choices and, where you have permitted them, understand how visitors use the website.

We do not use advertising or retargeting cookies on this website.

3. Your consent and choices

Cookies that are strictly necessary for the operation or security of the website may be used without your consent where the law permits this.

Non-essential cookies and similar technologies are not activated unless you have made the appropriate choice through our cookie consent mechanism.

When you first visit the website, you will be given the opportunity to accept or decline non-essential cookies. Where available, you can change or withdraw your choice at any time by selecting "Cookie settings" in the website footer.

Withdrawing consent does not affect the lawfulness of any processing that took place before you changed your preference.

4. Cookies and services used on this website

The website currently uses Google Analytics 4, Google Tag Manager, Google Search Console and Calendly. Not all of these services set cookies themselves.

The actual cookies present can change when a provider updates its technology or when the website is changed. We therefore review the website's cookie use periodically and update this policy where necessary.

5. Strictly necessary cookies

Strictly necessary cookies support functions required for the website to operate, remain secure or remember the privacy choices you have made. They cannot be disabled through our cookie preference tool where they are necessary for the service you have requested.

These may include session or security technologies used by the website host and a consent-preference cookie or similar technology used to remember your cookie choices.

The precise name and duration of host or consent cookies may depend on the technology used by the website platform. Session cookies normally expire when the browsing session ends; a consent preference may be retained for a longer period so that the website can remember your choice.

6. Analytics

We use Google Analytics 4 to help us understand how visitors use the website. This can include information about pages viewed, how visitors reached the website, device and browser information and how visitors interact with the site.

Where our configuration requires consent for analytics, Google Analytics is loaded only after you have accepted analytics cookies through our cookie consent mechanism.

Google Analytics may use cookies including:

• _ga — used to distinguish visitors. Google commonly sets this cookie for up to two years.
• _ga_<measurement-id> — used to maintain session or visitor-related analytics information. Its duration depends on the Google Analytics configuration.

Our current Google Analytics measurement ID is G-4EYFKW1P6D.

Google may change cookie names, purposes or retention periods from time to time. The cookies actually set on your device will depend on our configuration, your consent choices and Google's technology at the time of your visit.

7. Google Tag Manager

Google Tag Manager is used to manage tags and scripts on the website, including Google Analytics. Google Tag Manager itself is not treated in this policy as a separate analytics cookie. Instead, it controls when configured services and tags are permitted to load.

Our current Google Tag Manager container is GTM-K9TKSLHG.

Where a tag requires consent, it should not be permitted to activate until the required consent has been obtained.

8. Google Search Console

Google Search Console provides aggregated information about how the website appears and performs in Google search results. It does not set cookies on this website for visitors and is therefore not listed as a cookie category requiring a visitor choice.

9. Calendly booking service

We use Calendly to allow visitors to arrange a conversation.

Calendly may use cookies and similar technologies when its booking service is loaded or used. These can support the operation of the booking service, security, preferences and, depending on Calendly's configuration, performance or analytics functions.

Calendly's own cookie use and retention periods may change. Where non-essential Calendly technologies require consent, the booking service should be configured so that they are not loaded until the appropriate consent has been obtained, or Calendly's own consent mechanism should be presented as applicable.

When you make a booking, Calendly may also process information you provide, such as your name, email address, selected appointment time, time zone and other information entered into the booking form. Further information about this processing is provided in our Privacy Policy.

10. Third-party cookies and technologies

Some technologies used on this website are provided by third parties, including Google and Calendly. Those providers may process information collected through their services in accordance with their own privacy and cookie information.

We are responsible for providing appropriate information and obtaining consent where required for third-party technologies that we choose to use on this website. We do not control changes made by third-party providers to their underlying technologies, so cookie names and retention periods may change.

11. Browser controls

Most web browsers allow you to control cookies through their settings. Depending on your browser, you may be able to delete existing cookies, block all cookies, block third-party cookies, clear cookies when you close the browser or use private browsing.

Blocking strictly necessary cookies through your browser may affect how parts of the website function.

Browser controls operate separately from the cookie preferences offered on this website.

12. Keeping this policy accurate

The cookies and similar technologies used by a website can change when the website platform, plugins, embedded services or third-party providers are updated.

We will review this Cookie Policy periodically and update it when there is a material change to the technologies we use, their purposes or applicable legal requirements.

The current version will be published on this website with the date it was last updated.

13. Contact

If you have questions about our use of cookies or similar technologies, please contact:

The Efficiency Method Ltd Email: hello@tem101.com
Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF