Privacy Policy

The Efficiency Method Ltd ("TEM", "we", "our" or "us") recognises the importance of protecting the privacy and rights of individuals in relation to their personal information. This Privacy Policy explains how we collect, use, store and share personal information through our website, social media accounts, communications and business activities, and how we comply with the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

1. Data controller

The Efficiency Method Ltd is the data controller responsible for the personal information described in this Privacy Policy.

The Efficiency Method Ltd Registered in England and Wales
Company number: 06940459
Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
Website: www.theefficiencymethod.com
Email: hello@tem101.com

2. Information we may collect

We may collect personal information that you provide to us directly, information generated through our relationship with you, and limited technical information generated when you use our website.

This may include:

• First name and surname, professional qualifications and/or job title
• Company or organisation name and relevant business information
• Address, telephone number and email address
• Contents of communications with us
• Photos, videos or other information you choose to provide
• Details of services you have purchased or about which you have made enquiries
• Statutory and business information, such as VAT and company registration details
• Information you provide through surveys, operational reviews, audits, online meetings, visits or telephone calls
• Website usage information, including IP address, device and browser information and pages viewed, where applicable

3. Special category personal data

We do not ordinarily seek to collect special category personal data. Where such information is provided or its processing becomes necessary, we will only process it where we have an appropriate lawful basis and, where required, an additional condition under UK data protection law.

4. How and why we use personal information

We may process personal information for the following purposes:

• To respond to enquiries and communicate with you
• To arrange and manage meetings or conversations
• To provide our services and manage our relationship with clients
• To carry out operational reviews, audits and related business activities
• To prepare reports, recommendations and other agreed deliverables
• To manage accounting, tax, administration and legal obligations
• To send newsletters, marketing or promotional communications where permitted
• To manage events, conferences, advertising and other relevant business activities
• To maintain, secure, analyse and improve our website and services
• To protect our legal rights and comply with regulatory or official requirements

5. Lawful bases for processing

The lawful basis we rely on depends on why we are using the information. These may include:

• Contract - where processing is necessary to provide services you have requested or to take steps before entering into a contract
• Legal obligation - where we need to process information to comply with a legal, tax, accounting or regulatory requirement
• Legitimate interests - where processing is reasonably necessary for our business activities and those interests are not overridden by your rights and interests
• Consent - where you have given us clear consent for a particular purpose and consent is the appropriate lawful basis

Where we rely on consent, you may withdraw it at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Direct marketing

We may use your contact details to send you information about The Efficiency Method, including newsletters, services, events, resources and other business information, where permitted by law.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by emailing hello@tem101.com. You also have the right to object to the use of your personal data for direct marketing at any time.

7. Website analytics, booking services and third-party tools

We use third-party services to operate and improve our website and to provide certain functions. These currently include:

• Google Analytics 4 - measures how the website is used, including pages visited, how visitors arrive and how long they stay. This may include IP address, device and browser information and pages viewed. Analytics cookies are set only where you have accepted them.
• Google Tag Manager - manages measurement tags used on the website, including Google Analytics. It does not itself collect personal information, but it controls which measurement services are permitted to load.
• Google Search Console - provides aggregated information about how the website appears in Google search results. It does not identify individual website visitors and does not set cookies on this website.
• Calendly - operates the booking calendar used to arrange conversations. When you make a booking, Calendly may collect your name, email address, selected time, time zone and any other information you enter in order to schedule the meeting and send confirmations.

These providers have their own privacy and security arrangements and may process information on our behalf in accordance with their applicable terms and data protection obligations.

8. Cookies

Our website uses cookies and similar technologies. Some cookies are necessary for the website to operate, while others may be used for analytics or other optional purposes.

Further information about the cookies we use, why we use them and how you can control or refuse them is provided in our Cookie Policy.

9. Sharing personal information

We may share personal information with trusted service providers where this is necessary to operate our business, provide our services or fulfil the purposes described in this Privacy Policy. This may include website and technology providers, professional advisers, accountants, auditors, banks and other business service providers.

We may also disclose information to public authorities, regulators or other organisations where required by law or where necessary to establish, exercise or defend legal rights.

We only share personal data with third parties where there is a lawful basis for doing so, where the sharing is necessary for the purposes described in this Privacy Policy, and where appropriate safeguards are in place.

We may use aggregated or anonymised information for business analysis, reporting and statistical purposes where individuals cannot be identified.

10. International transfers of personal data

Some of the third-party service providers we use, including Google and Calendly, may process or store personal data outside the United Kingdom.

Where personal data is transferred outside the UK, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK data protection law. These may include transfers to countries recognised by the UK as providing an adequate level of data protection, or the use of approved contractual safeguards where required.

11. How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including the period required to meet legal, accounting, tax, regulatory or contractual obligations.

The precise retention period will depend on the nature of the information and our relationship with you.

We do not ordinarily collect or retain personal or commercial bank details other than information appearing on bank statements or financial records retained for accounting, audit and legal purposes.

12. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights including:

• The right to be informed about how your personal information is used
• The right to access your personal information and obtain a copy
• The right to have inaccurate information corrected and incomplete information completed
• The right to request erasure of your personal information where applicable
• The right to request restriction of processing where applicable
• The right to data portability where applicable
• The right to object to processing in certain circumstances, including direct marketing
• The right to withdraw consent at any time where we rely on consent

If you wish to exercise any of these rights, or have a question or concern about how we use your personal information, please email hello@tem101.com.

We will normally respond to a valid request within one month. In some circumstances the law permits additional time, and if this applies we will let you know.

13. Complaints

If you are unhappy with the way we have handled your personal information, please contact us first so that we have the opportunity to address your concern.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator. Information about making a complaint is available from the ICO at www.ico.org.uk.

14. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

We use established service providers and platforms, including Microsoft 365 and other appropriate business systems, which have their own security safeguards. We also use password controls, anti-virus and malware protection and other appropriate security measures.

No method of transmitting or storing information electronically can be guaranteed to be completely secure. You should therefore avoid sending highly confidential or sensitive information through unsecured channels unless appropriate arrangements have been made.

15. External websites and social media

Our website and social media accounts may contain links to websites or services operated by third parties. We do not control those third parties and are not responsible for their content, availability, security or privacy practices.

When you use a third-party website or social media platform, your information may also be processed by that provider under its own privacy policy.

16. General website disclaimer

Information published on our website and social media accounts is provided for general information purposes only. We make reasonable efforts to keep information accurate and up to date, but do not guarantee that all information will always be complete, accurate or suitable for your particular circumstances.

Information published through these channels is not intended to replace legal, financial, regulatory or other specialist professional advice where such advice is required.

17. Copyright

The Efficiency Method website, related social media content and original materials are protected by copyright and other intellectual property rights belonging to, or licensed to, The Efficiency Method Ltd.

You may view website content and print or download extracts for your own personal or internal business reference. Unless expressly stated otherwise, you may not reproduce, republish, distribute, adapt, commercially exploit or present our content as another party's work without our prior written permission.

Our reports, publications, templates, methodologies, frameworks, guides and other original resources must not be redistributed, resold, republished or commercially exploited without our express written permission.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements or the services we use.

The current version will be published on our website with the date it was last updated. Where a material change affects how we use personal information already collected, we will take appropriate steps to inform affected individuals and obtain consent where required by law.

19. Contact

For questions about this Privacy Policy or the way we handle personal information, please contact:
The Efficiency Method Ltd
Email: hello@tem101.com
Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF